Artist Alife is an agency representing contemporary music culture. It offers its partners a chance to benefit from the collective skills of the agency in the field of scene marketing. The Design Unit develops design concepts that attracts customers from among music interested, fashion-conscious and opinion leader groups.

Artist Alife knows what qualities design has to express, to be understood by the target group. In charge of the Artist Alife Design Unit is creative head GOOQ, who is also represented as an artist by Artist Alife. Behind GOOQ hides Huy Dieu, who has been supplying international companies with design and artworks for over 5 years. At the same time he is the creative director and co-founder of streetwear label Dreamteam Clothing.

Besides numerous design projects for labels like Carhartt, Asics Onitsuka Tiger, Michael Michalsky or Adidas, Huy’s skills and talent were also used by many music artists like Loco Dice, Flying Steps or Pete Philly & Perquisite. He also developed the German websites for Justin Timberlake, Alicia Keys, Pink, Westlife or Phats ‘n Small.

As GOOQ Huy has already created diverse art projects like the shopconception for the Carhartt store in Amsterdam, which he realized with international artists like Zedt or Tiquestar. He also worked with Selam Inc. for the art project “Toygiants” at “untitled No.8 infity” at Bread and Butter exhibition in Barcelona.
For “WEARe Düsseldorf Tradefair for Contemporary Fashion Culture” GOOQ created a colossal 24×4 meter wall installation. He currently works on further collaborations with international brands, artists and designers.

GOOQ is also responsible for the development of the new Artist Alife platform about electronic music and urban & street culture:

www.artistalife.com